Our story
A house for plain days.
Sol, the sun. Écru, undyed. Cru, raw and chosen. In Chinese, 素日: plain days. Solécru is a house of brands for the everyday, held to one standard.
The idea
素 and 日.
素 means plain: undyed cloth, unadorned paper, the thing as it is. 日 means day. Together they describe the days most of life is made of.
Plain is not poor
A good material needs little decoration. We let glassine, kraft and clear film look like what they are.
Small things, made well
A bag or an envelope is a small part of a gift or a bake. It should still be the right size, the right count and the right colour.
Honest by default
We describe what a product is and what it is for, and we do not claim what we cannot show.
Everyday rituals
Baking for friends, wrapping a present, keeping a letter: we make the papers and bags for these moments.
The house
One standard, several brands.
Solécru is the house. Each brand in it has its own job and its own look, and all of them are made and sold the same way.
Papers and packaging
Glassine, grease-resistant, wax and kraft paper bags, envelopes and finishing touches. Every day, celebrated.
Clear packaging
Self-seal bags, bags with twist ties and gusset bags that show what is inside. Clear choices for a simple life.
Next
More brands to come
New brands join the house only when they meet the same standard.
Our standard
Quality making. Honest living.
Plain materials, named plainly
Glassine is glassine; wax is wax. We say what each material is and what it is for.
Sizes you can trust
Every size is listed in inches and centimetres, with a guide to what fits.
Fewer, better colours
A palette that repeats across bags, envelopes and finishing touches, so pieces match.
Honest listings
What you see is what arrives: real photos, real counts, real sizes.
